We’re committed to finding ways to address the plastic waste challenge and make a positive difference to our planet.
We’ve been working with our supplier to create a bag for Kingsmill 50/50 No Crusts made using 30% recycled plastic (mass balance). By doing this, we are helping to reuse and recycle valuable used plastic material and reduce the amount of new plastic that has to be created.
For now, this is just one of our products, but it’s an important step that shows how we and our packaging suppliers are working together to bring about much needed change.
Scroll down to find out more about mass balance.