Privacy Policy

WHO ARE WE?

This website [https://www.kingsmillbakery.co.uk/] (the “Website”) is owned and operated by Allied Bakeries, a trading division of ABF Grain Products Ltd (registered in England and Wales under company number 79590) (called in this notice “we”, “our” or “us”).

Purpose of this notice

This privacy notice tells you about the information we collect about you when you visit our Website or otherwise provide us with information.

It also tells you how you can exercise Your Rights (including the right to object to some of the data handling we carry out). More information about your rights and how you can exercise them is set out in the “Your Rights” section below.

WHAT PERSONAL DATA DO WE COLLECT?

Site traffic data and information about your computer

How do we use this data?

When you browse our Website, we use cookies to collect:

  • Information about your use of our Websitewe collect standard internet log information and details of visitor behaviour patterns.
  • We use this information to record visitor numbers, their use of different areas of the Website and any useful features or links. We do not use this information in any way that would identify you personally.
  • We use Google analytics to collect this information but it only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempts to find out the identities of those visiting our website
  • Information about your computer; this includes your IP address, operating system and browser type.
  • We use this information to help maintain the security of our Website and to identify trends so that we can improve its performance.
  • We also use this information to customise the Website according to your interests and to ensure the Website’s content is presented as effectively as possible for you.
  • We do not use this information in any way that would identify you personally.

Data we collect using non-essential cookies is used on the basis of your consent.  Any other information that we collect about your use of our Website is used on the basis that this is necessary for the purpose of our legitimate interests in maintaining and managing our Website and ensuring its security.

For more information about how we use cookies on our Website, see our Cookies Policy https://www.kingsmillbakery.co.uk/cookies-policy

How long do we keep this information for?

We will only keep information about your visit to our Website for as long as is necessary for the purposes we’ve mentioned. Typically we delete user browsing information every 12 months.  See our Cookies Policy https://www.kingsmillbakery.co.uk/cookies-policy for further information.

Who do we share this information with?

We share information about visitors to our Website with service providers who help us administer and manage the Website.

Where do we transfer this information to?

Information we collect about your use of our Website is stored within, and not transferred outside of, the European Economic Area.

 

Information you send us

How do we use this data?

You do not have to supply us directly with any information when you use our Website. If you choose to use our ‘contact us’ feature or otherwise get in touch with us, we will use the information you send us for the purpose of responding to your enquiry. When we use your personal data for this purpose, we do so for our legitimate business interest in communicating with you in accordance with your wishes and expectations. We will also use this data for the purpose of our legitimate interests in accessing appropriate professional advice and in order to ensure we comply with legal obligations to which our business is subject.

  • Comments
    • When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
    • An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
  • Media
    • If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

 

How long do we keep this information for?

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Who do we share this information with?

We will share your data with our service providers and our professional advisers if this is necessary in order to resolve a query or complaint.

Otherwise we will not share your information with any third party unless:

  • we have your permission;
  • we are required to do so by law;
  • this is necessary so that we can enforce our terms of use, rights or property or the rights or property of any third party; or
  • this is necessary in connection with the sale of our business or its assets (in which case your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners).

 

Where do we transfer this information to?

Information you send us via our Website is stored within, and not transferred outside of, the European Economic Area.

 

Information you give us when you enter a competition, prize draw, or promotion

When you enter a competition, prize draw or promotion, we collect personal data from you as part of your entry. We use this to administer our competition, to communicate results where relevant and to deliver prizes. When we use your personal data for these purposes, we do so because it is necessary for us to collect and use this information for the performance of our contract with you in accordance with our promotion rules.

If you are lucky enough to win a competition, prize draw or promotion we use your data in additional ways.  Unless you ask us not to, we will make your surname and county of residence available: (a) on request to anyone who sends us a self-addressed envelope within 10 weeks of the closing date of the competition; and (b) to the Advertising Standards Authority (ASA) if they ask us.  We do this because it is necessary for the purpose of our legitimate interests in complying with the Code. 

You have the right to object to our publication of this data.  Please contact us as soon as possible, and within a week of receiving your winner’s notification if you want to object.  

If we haven’t heard from you within a week, and we are asked to publish the information, we will do so.  If you object later, we may have already published the information. 

Where we are asked to disclose information to the ASA, and you object before we have disclosed the information, we will take into account your reasons for objecting although we may still be required to disclose this information, if for example, we are required to demonstrate that a valid award took place. 

We also ask winners to agree to reasonable publicity and so we use winners’ names and other data provided as part of that publicity (e.g. photos) to publicise your win and our brand.  We use your information in this way as it is in our legitimate interests to publicise the winner(s) but you can object to our use of this data at any time by contacting us as soon as possible after you hear that you’ve won.

How long do we keep this information for?

Information we hold in connection with the management of competitions, prize draws, and promotions is usually held for [6 years].

Who do we share this information with?

We share this data where necessary with our suppliers, service providers and professional advisers and as required by the Code[1].

Otherwise we will not share your information with any third party unless:

  • we have your permission;
  • we are required to do so by law;
  • this is necessary so that we can enforce our terms of use, rights or property or the rights or property of any third party; or
  • this is necessary in connection with the sale of our business or its assets (in which case your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners).

Where do we transfer this information to?

Information we collect when you enter a competition, prize draw or promotion is stored within, and not transferred outside of, the European Economic Area.

 

Your Rights

You can ask us at any time to provide you with a copy of your personal data. In relation to personal data you have supplied to us, and which is held by us for the purpose of entering into a contract between us or on the basis of your consent, you are entitled to ask us for a copy of this information in a structured, commonly used and machine readable format so that you can reuse it or share it with other organisations.

If you think the personal data we hold about you is inaccurate or incomplete, you can ask us to correct it or complete it.

In some circumstances you also have the right to object to our processing of your data and can ask us to restrict our use of your data and to delete it.

There are some exceptions to these rights, however. For example, it will not be possible for us to delete your data if we are required by law to keep it or if we hold it in connection with a contract with you. Similarly, access to your data may be refused if making the information available would reveal personal information about another person or if we are legally prevented from disclosing such information.

Questions, comments or requests concerning this privacy notice are welcomed and should be addressed to Data Protection Coordinator, via dataprotection@alliedbakeries.co.uk

If you have a concern about the way we handle your personal data you have the right to complain to the Information Commissioner (ICO). You can find details of how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.

This privacy notice was last updated on 28/10/2021

[1] Any additional recipients should be identified here e.g. partners involved in competition, prize draw, or promotion